Apple accused of DMA non-compliance

Since the Digital Markets Act (DMA) was implemented in 2023, “gatekeepers” have been required to adopt a more open approach within the EU. Apple, in particular, has faced significant scrutiny due to its distinctive business model. While Apple has relaxed some of its stringent App Store rules to comply with DMA, European advocacy groups remain dissatisfied with its efforts. The European Consumer Organization (BEUC) recently published a report highlighting four instances of Apple’s non-compliance with DMA regulations.

Firstly, BEUC criticized Apple’s compliance reports for being inadequate and failing to provide essential information for third parties. Additionally, Apple has delayed implementing certain DMA obligations, which negatively impacts consumers. Secondly, although Apple now permits developers to link to third-party payment options, the company allegedly deters customers from using these alternatives by displaying warning notifications.

Thirdly, Apple’s choice screens for selecting browsers and default settings are criticized for lacking sufficient information and creating confusion. BEUC claims that Apple’s approach is complex and creates negative friction, making it difficult for users to uninstall first-party apps like Safari. Lastly, BEUC points out that the process of switching to alternative app stores and downloading apps outside the Apple App Store is overly complicated, involving numerous unnecessary steps that may deter users from exploring other options.

Apple has announced that most of the required changes under DMA will be implemented by the end of the year. However, the scope of DMA obligations for Apple extends beyond software changes, leading to significant internal shifts, including the departure of App Store Vice President Matt Fischer.

Source: European advocacy group accuses Apple of not fully adhering to DMA obligations