Norway’s New Internet Law to Align with the EU Digital Services Act

The Norwegian government has announced the development of a new law aimed at enhancing internet safety and strengthening consumer rights. The legislation will impose requirements on technology companies offering social media, search engines, messaging services, and other online platforms. A draft version of the law will be sent for public consultation before the summer, signaling the start of an important legislative process.

One key provision of the law is the prohibition of behavioral marketing targeted at children, a measure long advocated by the Norwegian Data Protection Authority. Director Line Coll expressed support for the initiative, emphasizing the agency’s commitment to contributing professional insights during the consultation process, particularly regarding profiling, special categories of personal data, and other GDPR-related definitions.

The law aligns with the EU’s Digital Services Act, which seeks to protect users from illegal content and online manipulation while safeguarding fundamental rights such as privacy, freedom of expression, and non-discrimination. These regulations have already been implemented across EU member states and are expected to harmonize digital safety standards across borders.

The Norwegian Communications Authority (Nkom) has been appointed as the national coordinator for enforcing the new rules in Norway. It will oversee administrative tasks, ensure consistent application of the regulations, and facilitate information flow. Additional oversight roles will be held by the Norwegian Data Protection Authority, the Norwegian Media Authority, and the Norwegian Consumer Authority, each focusing on specific areas of competence.