Google Risks New EU Antitrust Action Over Advertising Prices
EU regulators are probing whether Google unfairly inflates search ad prices, raising fresh antitrust risks for its advertising model.
EU regulators are probing whether Google unfairly inflates search ad prices, raising fresh antitrust risks for its advertising model.
The European Commission has accused Meta of abusing its dominance by excluding rival AI assistants from WhatsApp and signaled possible interim measures to protect competition.
Italy fines Apple €98 million for abusing dominance by imposing disproportionate App Tracking Transparency rules that harm app developers without justified privacy gains.
The Commission is probing whether Google abused its dominance by using publishers’ and YouTube creators’ content for generative AI on unfair terms that also disadvantage rival AI developers.
UOKiK probes whether Apple’s ATT privacy framework unlawfully favors its own advertising services over rival app publishers, potentially abusing its dominant position in the iOS ecosystem.
The Commission is probing AWS and Azure under the DMA and assessing cloud market practices to determine gatekeeper status and potential updates to EU obligations on interoperability, data access, and fair contracts.
Apple calls for repeal or scaling back of the EU’s DMA, while the Commission rejects any rollback and intensifies enforcement under gatekeeper rules.
EU fines Google €2.95 billion for adtech self-preferencing, orders structural conflict fixes within 60 days, and signals possible divestiture amid parallel US remedies proceedings.
The Commission says the DSA and DMA will remain unchanged and omitted from the upcoming EU‑US trade statement, signaling regulatory continuity despite U.S. pressure.
Google faces an EU antitrust lawsuit over its AI Overviews, with publishers alleging misuse of content and significant revenue loss amid increasing regulatory scrutiny.