Google Risks New EU Antitrust Action Over Advertising Prices
EU regulators are probing whether Google unfairly inflates search ad prices, raising fresh antitrust risks for its advertising model.
EU regulators are probing whether Google unfairly inflates search ad prices, raising fresh antitrust risks for its advertising model.
The Commission is probing whether Google abused its dominance by using publishers’ and YouTube creators’ content for generative AI on unfair terms that also disadvantage rival AI developers.
Lutnick ties US tech investment and a steel and aluminum deal to EU softening DSA and DMA enforcement, while Brussels doubles down on its digital rulebook and simplification agenda.
Google waives inter-cloud data transfer fees in the EU and UK ahead of the EU Data Act, outpacing AWS and Microsoft and lowering costs for multicloud portability and switching.
EU fines Google €2.95 billion for adtech self-preferencing, orders structural conflict fixes within 60 days, and signals possible divestiture amid parallel US remedies proceedings.
Alphabet faces a complaint from privacy groups over Android’s pre-installed app restrictions, raising new questions about DMA compliance and user choice in the EU.
Google faces an EU antitrust lawsuit over its AI Overviews, with publishers alleging misuse of content and significant revenue loss amid increasing regulatory scrutiny.
The CJEU confirmed that dominant platforms must allow interoperability unless justified, reinforcing EU antitrust obligations beyond the Digital Markets Act’s scope.
Google appeals a 4.1 billion euro EU antitrust fine, arguing the Commission’s errors unfairly penalized its innovation and agreements with phone manufacturers.
Google will not integrate fact-checking into its services despite EU law requirements, maintaining its current content moderation practices.