EU investigates Shein for dark patterns and aggressive digital marketing
BEUC has filed a complaint with the European Commission against Shein for using dark patterns to drive sales, potentially violating EU consumer protection laws.
BEUC has filed a complaint with the European Commission against Shein for using dark patterns to drive sales, potentially violating EU consumer protection laws.
The EU intensifies scrutiny of Shein for consumer protection compliance amid rising low-value e-commerce imports, proposing reforms to enhance safety and sustainability.
Six EU nations call for unified enforcement of the Digital Services Act against major e-commerce platforms to ensure compliance and consumer safety.
The EU Commission has requested information from Shein and Temu on their compliance with the Digital Services Act, focusing on consumer protection and transparency, with potential penalties for non-compliance.