Apple avoids EU fines after browser changes on iPhones to comply with DMA
Apple is set to avoid a potential fine and EU directives over its browser options on iPhones after implementing changes to align with the Digital Markets Act (DMA). The European Commission, which initiated an investigation last year, is expected to conclude the inquiry early next week. Concerns had been raised that Apple’s web browser design might obstruct users from switching to alternative browsers or search engines.
The DMA, a landmark regulation targeting Big Tech, aims to foster competition by ensuring users can easily switch between online services such as browsers, social media platforms, and app stores. Non-compliance can lead to fines of up to 10% of global annual revenue, which for Apple could amount to billions of euros. The Commission’s decision to close the investigation coincides with fines and compliance orders for Apple and Meta Platforms over separate DMA violations.
Apple faces scrutiny in a second case regarding restrictions on app developers that prevent them from informing users about offers outside the App Store without charge. Similarly, Meta’s subscription-based no-ads service in Europe has attracted criticism from regulators and competitors, who argue that free alternatives should be available to users.
These developments underscore the EU’s push to enforce the DMA amidst broader tensions with the United States, including threats of tariffs against countries imposing fines on U.S. companies. The European Commission and regulators continue to address practices that may limit competition and consumer choice in the digital marketplace.