Google Risks New EU Antitrust Action Over Advertising Prices
EU regulators are probing whether Google unfairly inflates search ad prices, raising fresh antitrust risks for its advertising model.
EU regulators are probing whether Google unfairly inflates search ad prices, raising fresh antitrust risks for its advertising model.
The European Commission ruled that Apple Ads and Apple Maps are not gatekeeper services under the DMA, citing limited EU usage and market impact, while keeping Apple’s broader gatekeeper status unchanged.
Stakeholders broadly support the DMA while urging targeted reforms, possible expansion to AI and cloud services, and stronger interoperability obligations ahead of the Commission’s 2026 review.
EU leaders reaffirm regulatory autonomy over DSA and DMA enforcement as US threatens measures against EU firms and Commission steps up digital platform oversight.
The European Commission has accepted Meta’s new EU ad model offering users a real choice between fully personalised and less personalised ads to comply with the Digital Markets Act.
The EU’s 2030 Consumer Agenda outlines new digital fairness, enforcement, cross‑border, and sustainability initiatives that will significantly tighten consumer protection in digital markets.
Macron accuses the EU of moving too slowly on DSA and DMA probes into US tech firms and warns against US pressure to dilute enforcement in exchange for trade concessions.
Lutnick ties US tech investment and a steel and aluminum deal to EU softening DSA and DMA enforcement, while Brussels doubles down on its digital rulebook and simplification agenda.
Meta will introduce DMA-mandated third-party encrypted messaging interoperability in WhatsApp in the EU, giving users opt-in control, inbox choice, and E2EE-based security requirements.
The Commission is investigating whether Google’s site reputation abuse policy unlawfully demotes publishers on Search in breach of DMA FRAND and nondiscrimination obligations.