Bluesky under EU scrutiny for missing user data

Bluesky, a nascent social media platform, is grappling with compliance issues under the European Union’s Digital Services Act (DSA). Despite not yet reaching the threshold of a “Very Large Online Platform” (VLOP), which is set at 45 million monthly active users in the EU, Bluesky is required to adhere to certain obligations. The European Commission has highlighted Bluesky’s failure to report user numbers and appoint a legal representative in the EU, a requirement since February 2024. This has prompted EU member states to investigate and enforce compliance. Bluesky’s global user base is growing rapidly, with reports of over 13 million users as of late October 2024, and unofficial estimates suggesting the number could be as high as 22.5 million. The platform has experienced a surge in users, partly due to dissatisfaction with Elon Musk’s X network following the US Presidential Election. However, Bluesky has yet to disclose its EU-specific user count, complicating its compliance with the DSA. The platform’s growth trajectory indicates it could soon reach 45 million global users, but when it will meet the EU’s VLOP criteria remains uncertain. Meanwhile, the European Commission has tasked national Digital Services Coordinators with gathering information and ensuring Bluesky fulfills its legal obligations. This includes identifying a legal representative within the EU and confirming any physical presence in the region. Bluesky, acknowledging the oversight, has stated it is working with legal advisors to align with EU regulations. As the platform continues to expand, its adherence to the DSA’s requirements will be closely monitored, especially as it edges closer to the VLOP designation. Source: Bluesky under EU scrutiny for missing user data • The Register