Google Search Faces New Data Access Obligations Under the DMA

The European Commission has issued preliminary findings under the Digital Markets Act proposing far‑reaching obligations for Google Search. The measures would require Google to grant third‑party search engines access to core Google Search data on fair, reasonable and non‑discriminatory terms. The initiative targets Google’s position as a designated gatekeeper and aims to lower structural barriers in the EU search market.

Under the proposal, Google would be required to share key datasets, including ranking, query, click and view data. Access would not be limited to traditional search engines but would also extend to other qualified “data beneficiaries,” such as AI chatbots offering search functionalities. The Commission considers this data access essential for enabling rivals to improve service quality and compete more effectively with Google Search.

The proposed framework specifies who may qualify as a beneficiary and defines the categories of data to be shared. It also addresses technical access methods, the frequency of data provision, safeguards for anonymisation of personal data, and pricing parameters to ensure FRAND conditions. Procedural rules would govern how beneficiaries request and obtain access to the datasets.

To assess the effectiveness and proportionality of the remedies, the Commission has launched a public consultation open until 1 May. Feedback from stakeholders and Google may inform the final measures, which must be adopted by 27 July 2026. The proceedings do not limit the Commission’s ability to adopt a separate non‑compliance decision should it find that Google has breached its DMA obligations.